Elevating Make-up Artistry, Empowering Artists

In 1997, Tate Holland and John Bailey founded Make-up Designory (MUD), starting a transformative journey right from the heart of Hollywood, California, where movie magic comes to life. Our inception was about more than launching another cosmetics line; it was about creating a legacy in the make-up industry. With a pioneering spirit, we set forth to seamlessly blend professional-grade make-up artistry with top-tier education, setting a new standard in make-up artistry and accessibility.

We're More than a Brand. We are a community of artists, innovators, and visionaries.


Driven by an unwavering commitment to excellence and innovation, MUD quickly rose to prominence. Our educational programs, lauded for their depth and comprehensive approach, have earned us the accolade of the “Harvard of makeup schools,” setting a benchmark in professional training. This commitment to nurturing talent has been pivotal in our growth, solidifying our position as industry leaders.

Our product line, crafted for precision, durability, and adaptability, caters to professionals and enthusiasts alike, embodying our dedication to empowering individuals through the art of make-up. Celebrated for their exceptional quality, our foundations, brushes, and extensive range are designed to meet the dynamic needs of the make-up artist community.

As we continue to expand our influence worldwide, our core values remain intact. MUD is more than a brand; we are a community of artists, innovators, and visionaries. We are committed to shaping the future of make-up artistry, nurturing talent, and inspiring confidence.

Join our mission as we push the boundaries of beauty and education, championing the power of makeup to transform and inspire.