January 9, 2015
Industry Speaks: Cloutier Remix
Madeline Leonard, Director and Owner of the prominent agency Cloutier Remix, along with her team Libby Anderson and Marissa Alfe,visited Make-up designory Burbank to give students and alumni some insight on what it takes to get representation. The advice they gave was hearty and straight forward. “Show only your best work. Your portfolio is only as strong as your weakest image,” stated Madeline Leonard. Marissa, a new comer to the agency is focused on moving forward in the digital direction. She emphasized the importance of making sure your Online presence represents you as a professional artist and reflects your work and experiences in the best light, especially if you’re seeking work as a Brand Ambassador. “Brands want to protect their image and want someone that conducts themselves in a way that aligns with their brand.”
During the group discussion, the panel was asked to describe what it meant to have an agent. “We do whatever it takes for the artist to be seen in the best possible way, that they get credited for their work, and that their image is protected as a brand—artists are their own brand. Nothing we do for our artists is too big a task, or too small,” responded Libby, while adding, “my goal is to make my client’s goals happen.”
Upon concluding the group discussion, the panel graciously agreed to review MUD Alumni Magali Perets’s website magalirachel.com and give her pointers on how to make it presentation-ready. “Portfolios these days are all online. It’s rare that a portfolio is delivered as a hard cover. Your site must state exactly what you do, it must be easy to navigate and again, show only your best work!”
We would like to thank Madeline and her team again for taking the time to share their valuable insight with our students. We hope they visit us again soon!
About Cloutier Remix | http://cloutierremix.com/
Cloutier Agency—Los Angeles’ premiere hair, makeup and styling agency—is reborn as Cloutier Remix.
Always respectful of its remarkable legacy of longevity in relationships with artists and clients, Cloutier Remix is taking on the future.
Says Madeline Leonard, heartbeat of the agency for the last 23 years and now owner, “Our new name update reflects our developing direction. In addition to continuing to represent prestigious, innovative beauty and fashion talent, we’re also forging new alliances worldwide and establishing a stronger presence in New York.”
This global positioning is the next logical step for the agency, given that the clients, companies and media who generate beauty and fashion imagery are worldwide players. Furthermore, Cloutier Remix artists are at home on the world stage. At any given time, in fact, Cloutier Remix is sending talent to work on location on five continents.
With a stellar roster and flawless integrity in place, Cloutier Remix will continue to build real alliances with clients and artists. And that’s a beautiful thing.
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